Sponsorship and Advertising at the Hult Center
Partner with the Hult Center
Align your brand with one of Oregon’s most respected cultural institutions and help keep the performing arts strong in Eugene.
Why Partner with the Hult Center
The Hult Center for the Performing Arts has been a central part of Eugene’s cultural life since 1982. Each year, more than 350 events and performances bring over 200,000 patrons through our doors, from nationally touring Broadway productions to free community events and youth arts education.
Sponsors reach these engaged audiences through integrated marketing, on-site visibility and direct association with the Hult Center brand. Whether your goal is regional brand awareness, community goodwill, or connecting with specific audiences like families or young professionals, the Hult Center offers a partnership that delivers.
Audience & Community Reach
Data reflects the 2024-25 season.
$21.9 million — Annual economic impact on the City of Eugene
- $8.9M from Eugene residents (114,189 tickets)
- $13.1M from visitors outside Lane County (94,456 tickets)
- $12M from Broadway in Eugene alone (92,754 tickets)
Source: Americans for the Arts, Arts & Economic Prosperity 6 (AEP 6).
- 15,000+ students, teachers and community members served through Community & Creative Learning programs in the past two years
- 4,299 students attended free matinee performances in the 2025-2026 season
- 2,100+ youth have experienced live Broadway through Bridge to Broadway since 2023
- 18 high schools and 1,000+ students took part in the first Hult High School Musical Theatre Awards
- 440 Arts for All tickets provided $5 Broadway and select-show admission to EBT cardholders
- 520 Hult Cultural Pass tickets provided free through local libraries
Signature Programs
Five programs. Five distinct audiences. Each with its own sponsorship opportunity.
Broadway in Eugene
The Hult Center’s flagship series brings nationally touring Broadway productions to the 2,447-seat Silva Concert Hall. Each season features five subscription shows plus at least two add-on performances, promoted through a comprehensive regional marketing campaign. Broadway in Eugene is the Hult Center’s highest-visibility sponsorship opportunity.
2026-27 Sponsor: Eugene Airport
2026-27 Season:
- & Juliet — Oct. 6-11, 2026
- Water for Elephants — Nov. 6-8, 2026
- Operation Mincemeat: A New Musical — Feb. 3-7, 2027
- Shucked — Apr. 2-4, 2027
- Six — Apr. 30-May 2, 2027
- Jersey Boys (add-on) — Jan. 8-10, 2027
- Waitress (add-on) — Jun. 25-27, 2027
Better Together
Better Together provides families with accessible, affordable opportunities to experience live performance together. Designed to introduce younger audiences to the performing arts, this series builds the next generation of arts supporters.
2026-27 Sponsor: Eugene Pediatrics Associates
The Social Club
Live performance meets community gathering. Each event features a free lobby experience hosted by a local organization, followed by a show in the Soreng Theater on a pay-what-you-choose model. Five to ten shows are programmed per season. The series opens the arts to new audiences and positions the sponsor alongside the Hult as the community’s hub for cultural connection. The presenting sponsor is recognized across all events and offered the opportunity to host one lobby experience.
Sponsorship available — $3,000
You’re Invited
A free community event series welcoming audiences into the Hult Center through creative, interactive programming inspired by the performing arts. Five events per season. Sponsors gain direct community goodwill and brand visibility in a relaxed, high-traffic setting.
Sponsorship available — $3,000
Hult High School Music Theater Awards
Celebrating excellence in high school musical theater across Oregon, with up to 30 productions evaluated each season. Top performers advance to represent Oregon at the national Jimmy Awards in New York City. The presenting sponsor receives a speaking opportunity and the chance to present an award, a direct, personal connection with students, families and educators.
Sponsorship available — $3,000
Partnership Levels
Community Program Sponsor — $3,000-$5,000
Category exclusive per program
Become the presenting sponsor of an individual Hult Center program. Available: Hult Social Club ($3,000), You’re Invited Series ($3,000), Hult Musical Theatre Awards ($3,000).
KEY BENEFITS
- Series naming integration for your program
- Logo on program webpage and marketing
- 5-12 social media inclusions per season
- Recognition on Hult Center lobby display boards
- Two tickets to your program’s events
- Speaking opportunity or award presentation (Musical Theatre Awards)
- First right of refusal to host a Social Club lobby experience (Social Club only)
Broadway in Eugene Presenting Sponsor — $15,000
Category exclusive · First right of renewal
The highest-visibility position within the Hult Center’s flagship series. Your brand is integrated into the Broadway in Eugene identity across all permitted channels.
KEY BENEFITS
- Series naming integration
- Logo on season marketing collateral
- Website recognition on Broadway series page
- Recognition on Hult Center lobby display boards
- 12 social media inclusions per season
- Half-page Broadway program advertising
- Two tickets to each Broadway performance (10 total across five shows)
- First right of renewal in future seasons
Supporting Sponsor — $1,500-$3,000 or In-Kind
Targeted support for individual programs or events. Also available for in-kind partnerships such as media, hospitality or professional services.
KEY BENEFITS
- Website recognition
- At least three social media mentions per season
- Recognition on Hult Center lobby display boards
- Creative in-kind partnership opportunities
Current 2026-2027 Sponsors
Eugene Pediatrics Associates — Better Together Family Bundles
Let’s Talk
We’d welcome the chance to explore how a Hult Center sponsorship can work for your organization.
CONTACT INFO
Laura Lee · Managing Director, Hult Center
Dana Turell · Communications Consultant, Hult Center
Hult Center for the Performing Arts
One Eugene Center (7th & Willamette), Eugene, Oregon 97401
Contact Laura to talk about opportunities: llee@eugene-or.gov
Contact Dana to get started: dana@turellgroup.com · 541-525-2207
Sponsorships are commercial agreements with the City of Eugene, which operates the Hult Center, and payments are not charitable contributions.